Outdoor advertising campaigns are a crucial part of brand development and marketing. It’s nearly impossible to drive anywhere without seeing some form of outdoor advertising. Billboards, banners, public transit ads and other types of outdoor marketing help make brands more visible to a wider audience.
That said, simply buying ad space on a local billboard isn’t enough to ensure your marketing materials reach the right audience. How can you be sure the text will be big enough to be seen from the road? Will your design be visible in poor weather conditions? With a 3D simulation from Drive Your Art, you can see what your ad will look like before it goes to print, preventing costly errors and design mistakes. Here’s how this innovative outdoor advertising technology is revolutionizing the world of marketing.
When a graphic designer creates a design for an outdoor marketing campaign, most of their interactions with the design are on their computer monitor. It’s only after an ad goes to print that issues with the design become apparent. No matter how good an ad design looks on the screen, seeing it in the real world is the only way to be sure it will be effective.
These are some of the biggest problems advertisers can run into without visualizing billboard ads before launch.
One of the most important variables in a real-world environment is the surroundings of the ad or billboard. Crucial parts of the design can get obscured by structures or trees around the billboard. The angle of the billboard can also make it more difficult to read than when looking at it head-on.
Conditions like rain, fog, snow or cloud cover are some of a billboard’s worst enemies. Not only does the weather affect billboard readability, but it also makes drivers less likely to look away from the road. Considering how a design will look in extreme weather is key to the ad’s performance.
Even text that’s large enough to read from far away might be illegible at high speeds. If drivers can’t take in an ad’s message because the layout has too much information, the entire campaign will suffer.
The amount of lighting on a billboard affects how the design elements will read, and ads can become more difficult to interpret in different lighting conditions. This includes nighttime, weather conditions and surrounding light fixtures.
Choosing the right font and text size can be difficult without a visual reference for how big an ad will be and how far it will be from viewers.
With all the variables that affect an ad’s effectiveness, 3D visualization is a vital tool for outdoor ad campaign planning. Drive Your Art uses cutting-edge 3D simulations to help marketing professionals visualize what their designs will look like in the real world. Our software allows you to see your design from the point of view of a driver — before it ever goes to print.
With a full suite of environment controls, you can see exactly how your ad will look in the real world.
Our platform allows you to visualize your ad in any setting. With the Real World visualizer, you can see what your artwork would look like in almost any real place using street-level images. If you want to test your ad in a variety of settings, our Virtual World option lets users create custom environments. See what your design looks like in any area, from rural highways to busy cityscapes.
Our virtual billboard preview tool allows the user to customize every environmental factor that affects visibility, including:
Your outdoor ad campaign isn’t limited to billboards, so why should your ad campaign visualization be? Drive Your Art has 3D simulations for ads on buses and taxis, as well as public transit stations and bus stops. Whatever your outdoor ad campaign calls for, there’s a 3D simulation that can help you plan.
Besides complete customization, you can navigate within the virtual environment. This way, you can look at your design from different perspectives and zoom in to capture detailed images. The interactive software lets you test a variety of design options and compare them without having to print.
Before this advancement in outdoor advertising technology, marketing professionals had to make educated guesses and hope for the best. 3D simulations now give users the confidence to send their designs off without worrying about unforeseen problems. Not only does visualization help optimize workflows, but it also saves money on reprints.
One of the biggest benefits of the 3D simulation tools from Drive Your Art is the value it adds to your business. Our visualization tools allow you to capture images and record video within the simulation. You can then use these videos and images in your presentations to clients. Your existing clients will feel more comfortable committing to an ad campaign with your designs, and you can attract new clients with clear, compelling visualizations.
3D simulation is the way of the future for outdoor advertising. With Drive Your Art’s customizable billboard visualization, you can send your ads to print with confidence. Whether you’re an agency owner, a freelance designer or just purchasing billboard space yourself, our state-of-the-art visualization tools are invaluable. Do you want to be on the cutting edge when promoting your brand? Contact us today to request a test drive of your own!
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